Then online reputation management (ORM) that is based on customer’s feedback is important when planning your online marketing strategy. Most of internet marketers think about different marketing tactics but they often overlooked ORM. There are a large number of potential customers use world wide web to find out about you and your company. Therefore integrity and reputation are the real assets which can accelerate your online image and publicity.
So, what is Online Reputation Management? According to Wikipedia it is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content. Online reputation management is all about maintaining and defending the opinions of others about your company. When consumer search for you on Google, or Facebook or Flickr, or any other social network or online venue good and bad perception can make a world of difference. Negative sites, forum, blog or any other comments may be frustrating challenges for your online reputation.
To launch your presence in world web is half the way; the other half is managing your reputation in this giant space. Every day more than thousand new companies marking their presence in different social networking sites, it is easy to have a discontent customer form time to time. So being a competitor you need to know how to control and boost your online reputation
Get positive websites about your brand to rank high on search engine results pages ideally out of the top 10. It’s not possible overnight, it’s an ongoing process.
Quickly and carefully handle your disaffected customers to stop them to posting their negative sentiment and monitor what they say about you and your brand.
Find out those customers who have nothing to complain about and if they are happy with your service they will speak their positive experience about you in different forum and website.